In the mid 1980’s, Howard Sharfman, founded a carpet cleaning business in Orange County, California. As the business grew, he moved to the Moreno Valley in Riverside County and renamed it, Howie’s Carpet Care. The business was a fast success but Howard wasn’t happy with the harsh chemicals of the commercial cleaning products available at that time or their performance. He felt his customers deserved a biodegradable product that was safe for the family and their pets. To achieve his vision, Howard joined forces with a chemical guru, who could help him on his quest for a product that would be biodegradable and outperform any other product in the industry. And this was years before “biodegradable became popular. Eventually, the